GUCCI In 1923, Guccio Gucci founded a luxury leather goods store in Florence. Gucci's concept is to create items that reflect the best of the past with the best of the present, while maintaining the best of tradition and quality. Gucci was the first in the world to sell items with the designer's name on them as a guarantee of quality, and can be considered the originator of branded items. In the 1950s and 1960s, Gucci's classic shapes, such as the bamboo bag and the bit moccasin, were widely recognized, and the brand quickly became a household name. In the 1950s and 1960s, Gucci products quickly became images and symbols of elegance and nobility, and were worn by Audrey Hepburn, Jacqueline Kennedy, Maria Callas, and the Duke and Duchess of Windsor, among others. When we think of Gucci, the green and green tape (ribbon line) immediately comes to mind. This is inspired by a horse's girth. There is also the jacquard bag with the Double G printed on the surface, the bit moccasins exhibited