FENDI FENDI is represented by the baguette bag, which is now available in more than 350 variations. Although the image of bags is strong, the catalyst for Fendi's breakthrough came in the form of furs. The history of the brand originally began in 1925, when A Dos Re Fendi and Edoardo Fendi established a leather goods store in Rome in 1925. They noticed the fur coats that were popular in Hollywood at the time of its founding and sold fur coats, which were a great success. Since then, it has spread its name as a status symbol for Italian women. Since then, the brand has captivated women all over the world by introducing bags made of jacquard fabric that incorporate the well-known "Double F" of Fendi's Monogram. The "SELLERIA Selleria" series is made of shrink woven leather, which has a deep and attractive look. The "SELLERIA Selleria" series is made of Cuioroma, a precious calf material, and is handmade and polished. The hand-stitched design is accentuated by the embossed brand logo, cre