Collection: Max Mara

Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, with a revolutionary vision: to bring the quality and elegance of haute couture to ready-to-wear clothing. Maramotti, who trained as a lawyer but was the grandson of a seamstress, created a brand that would become synonymous with wearable luxury—clothing that combines exceptional craftsmanship with practical everyday elegance. The brand's name combines his own surname with the first name of a fictional model he imagined as his ideal customer.

The Max Mara 101801 camel coat is arguably one of the most important garments in fashion history. Introduced in the 1980s and continuously refined, it is made from a blend of camel hair and virgin wool, cut with masterful precision, and has been worn by every style icon from Grace Kelly to contemporary fashionistas. The coat's double-breasted silhouette, horn buttons, and impeccable structure represent the pinnacle of Italian coat-making. Fashion editors and stylists universally regard it as the definitive investment coat—one that transcends trends and improves with age.

Beyond the iconic coat, Max Mara produces a full range of luxury ready-to-wear including tailored trousers, silk blouses, cashmere knitwear, and accessories. The brand's color palette leans toward sophisticated neutrals—camel, ivory, black, and gray—with occasional bold accents that feel modern and timeless simultaneously. Max Mara's weekend line, Sportmax, and Marina Rinaldi offer variations on the brand's core aesthetic at different price points and for different lifestyles.

Pre-owned Max Mara is particularly sought after for the brand's exceptional outerwear and tailoring. The construction quality means these pieces last decades with proper care, making them ideal sustainable wardrobe investments. At The Reluxe, our experts authenticate every Max Mara piece—verifying fabric quality, construction details, and labeling to ensure you receive a genuine example of Italian luxury ready-to-wear.